Static QR codes: the content is in the pattern
A static code encodes the final content directly into the pattern, so a scan yields the result with no redirect service in between. The trade-off is that the content cannot change — what you print is what people get.
What defines a static code
Content lives in the pattern
Never expires
No server-side resolution
Does not use the dynamic allowance
9 static code types
Link
Encode a web address into the pattern — scanning opens it directly
Text
Show a plain piece of text
Email
Pre-fill the recipient and subject when scanned
Phone call
Scanning dials the number directly
SMS
Pre-fill an SMS message when scanned
WhatsApp
Scanning starts a WhatsApp conversation
WiFi
Join the network without reciting the password
vCard
Save contact details by scanning
Event
Add the event to a calendar by scanning
When a static code fits
- Content that is fixed and stays fixed: WiFi access, a shop web address, contact details
- Use in offline or internal environments where an external service cannot be relied on
- One-off or short-lived materials: flyers, event collateral, booth backdrops
- The shortest possible scan path: skip the short link and get the content directly
Reach for a dynamic code instead
- The destination may change after launch
- The content sits in the pattern, so changing it means generating a new code and replacing the material; only dynamic codes support changing the destination.
- Scan counts, times, regions or devices are needed
- Scans never reach our servers, so scan events cannot be recorded; only dynamic codes can provide that data.
- A customizable landing page is needed (menus, coupons, multiple links)
- A static code expresses one fixed piece of content and has no editable page layer.
- Routing is needed after the scan (sending each OS to its own app store)
- Routing by device requires server-side judgement — that is the app download type of a dynamic code.
The two kinds can also be mixed under one account:Learn about dynamic codes
Generate a QR code that needs no service
Creating and using static codes is not restricted by subscription state. Sign up and you can generate codes, design the appearance and export PNG, SVG, JPG or PDF.